Roseville, MI: Specialty Auto Parts, U.S.A., Inc. (Proform), under a licensing arrangement, has partnered with Ford Racing to increase the selection and availability of engine dress-up parts sought by Ford enthusiasts. Specialty Auto Parts, a 25-year supplier to Ford Racing, will initially release more than 50 new part numbers through Ford dealerships and aftermarket channels, supported by distinctive catalog pages, full-color packaging, targeted advertising, and a dedicated website.L.J. Lobsinger, Jr., Specialty's National Sales Manager commented, "This initiative will significantly expand our Factory PerformanceŽ Parts line of high-quality, licensed engine add-on parts. These parts are specifically designed for enthusiasts who want to install dress-up parts branded with the manufacturer's trademarks."
The parts to be released under this program for the 2010 selling season include a large expansion of updated die-cast aluminum and stamped steel valve covers, air cleaners, and related accessories. These products will be available with Ford Racing, Mustang, and Cobra trademarks in attractive choices of chrome or black surface finishes.
For additional information contact Specialty Auto Parts USA, Inc., PO Box 306, Roseville MI 48066, 586-774-2500, Fax: 586-778-7775.