Lighter, Smaller And More Powerful

April 2003

Click thumbnail for hi-resolution image. Warren, MI: Modern technology often moves forward in great leaps and bounds, rather than a gradual evolution. Automotive starter technology is no different, not long ago your typical starter was simply an electric motor and a solenoid. Then came gear reduction starters, which weighed less, occupied less space and offered more cranking power. Now there's a design that's even smaller, lighter and often more powerful than the gear reduction units; the permanent magnet starter. Perfect for hard-starting performance engines, this type of starter is ideal for street rods, racecars and other demanding applications where physical size and weight-to-torque ratios are critical. Compact and 30% lighter than most high-torque mini-starters, the Proform Permanent Magnet Starter has what it takes to crank high compression Chevy small and big block engines. The motor assembly can be indexed to any of twelve different mounting positions, maximizing engine compartment clearance and allowing for a customized installation. Not only is the Proform Permanent Magnet Starter a performance upgrade, it's easier on your battery: the high-speed motor and deep-reduction planetary gear design draws less current and creates less heat than a traditional starter. Best of all the design doesn't have a lot of moving parts, which means terrific reliability and a long service life. To order the $3.00 full-color catalog or learn more about the Proform Permanent Magnet Starter for Chevy small and big block engines, contact: PROFORM, Specialty Auto Parts, Inc., P.O. Box 306, Roseville, MI 48066, (586) 774-2500, Fax (586) 778-7775, www.proformparts.com