Lancaster, NY - Classic Tube (www.classictube.com), a respected leader in preformed tubing products for the automotive aftermarket, is pleased to announce the appointment of Nicole Millich as Marketing Manager. A SUNY UB undergraduate and graduate alumnus, Millich returns to her hometown after nine years as a marketing manager and consultant in the Washington, DC metro area. Millich plans to incorporate data-driven insight to further develop Classic Tube’s solid marketing base and enhance its customer experience.
Millich has worked for over ten years in consumer and B2B arenas, focusing on the implementation of strategic and tactical marketing research. Millich will oversee all marketing strategy and tactics of Classic Tube, including print, digital and events. She will also work closely with the Classic Tube sales department to grow the companyŐs automotive retail, distributor and industrial customer segments.
“Classic Tube is well-loved by customers for its outstanding service and commitment to quality,” says Millich, “I’m excited to join an organization with such a stellar record thatŐs been going strong for 26 years.”
Paul Fix, President of Classic Tube, anticipates a positive consumer reception accompanying Millich’s appointment. “Classic Tube looks forward to improving and refining our company’s customer relations and strategies. Digital marketing is the next frontier for small businesses, and we’re confident Nicole’s leadership will strengthen our current marketing strategies while expanding our reach to new and exciting opportunities.”
About Classic Tube
Classic Tube is a manufacturer of preformed tubing products for the automotive OE, aftermarket and restoration markets in addition to the fleet, heavy equipment, marine, mining and aerospace industries. Classic Tube also manufactures a complete line of replacement brake, fuel, transmission and carburetor tubing applications for cars and trucks both domestic and foreign, from the 1930’s to present. www.classictube.com
President, Classic Tube
80 Rotech Dr. / Lancaster NY 14086
PFix@classictube.com / 716-759-1800
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