The most effective way to acquaint the editorial community with the features and benefits of your products is through face-to-face contact. We are continually visiting the various large and small publishing houses for one-on-one meetings, as well as editorial round table discussions, where we present your new products to editors for examination and evaluation. This personal interface has proven extremely effective in creating sufficient interest in the products to warrant published editorial coverage. We also maintain close contact with advertising sales representatives and magazine publishers. We target the media areas most relevant to your product application; i.e. classic car, truck/SUV, sport compact, racecar, luxury sedan, etc.